‘One Life Lost Is One Too Many’ Road Safety Campaign

West Yorkshire Police Logo

Dear all,

My name is James Farrar and I am a Police Sergeant serving West Yorkshire Police on the Safer Roads and Neighbourhood Support team.

On Tuesday 5th April 2016 I intend to deliver a road safety presentation to the Post 16 students at Minsthorpe Community College as part of my ‘One Life Lost Is One Too Many’ campaign.

The campaign targets young drivers and involves me attending Post 16 schools and colleges within our force area to deliver a short presentation to the Year 12/13 students.

The campaign is the only one of its kind and aims to drive home the dangers of the #fatal4 offences: drink/drugs, speeding, mobile phone use and not wearing a seatbelt.

The talks feature photos of vehicles involved in serious road traffic collisions and details of the consequences for both drivers and victims of crashes, using several case studies as examples.

I strongly believe that intervention and education at an early stage are the most effective ways of changing attitudes and ultimately reducing the chances of young adults being involved in a fatal or serious injury collision in the future, something which I am very passionate about.

Since launching the campaign and delivering the package at several schools within the Wakefield district I have received nothing but positive feedback from students, staff and the media. It is already having a huge positive impact and is proving to be an extremely effective and efficient way of delivering our road safety message to what is a very vulnerable road user group.

In response to this feedback we are now going ahead and pushing this campaign force wide and will be making it available to all post-16 educational establishments within the five districts of West Yorkshire Police.

To promote this campaign BBC Look North are attending my presentation at Minsthorpe Community College on Tuesday 5th April 2016. They intend to film me delivering the presentation and afterwards hope to interview several staff and students to capture their feedback and what impact the presentation has had. Please be reassured that the filming will not be intrusive and only those students volunteering and wishing to be interviewed will be.

This is an opportunity for Minsthorpe Community College to become involved in a campaign that has the potential to reach, and positively influence the driving attitudes and behaviors, of thousands of young adults within the West Yorkshire area. In taking part Minsthorpe Community College would play an important role in helping to reduce the number of fatal and serious injuries which occur on our roads and the support of the college, the staff and most importantly the students is very much appreciated by myself and West Yorkshire Police.

If you would like further information please don’t hesitate to contact me direct, or visit the below link:

Wakefield Students Receive Hard Hitting Danger Driving Awareness Sessions – West Yorkshire Police

Thank you again for your support and I look forward to visiting the college on the 5th April.

Kind regards,

PS 3572 James Farrar
Safer Roads and Neighbourhood Support (SRANS)
West Yorkshire Police
Sovereign House
Carr Gate Complex
Bradford Road

Ext. 39055
01924 293033